Services / Department AI Training / Annual Giving and Direct Response

AI Training for Annual Giving and Direct Response

AI for appeal letters, email campaigns, and testing, at the volume annual giving requires.

$150 per hour. $125 per hour when two or more departments train together.

Most departments need about 6 to 8 hours in total: a 3-hour workshop, about 3 hours preparing your guide and playbook, and a 1-hour follow-up.

What your team learns

  • Drafting appeal letters and emails
  • Creating test variations
  • Donor segmentation
  • Analyzing response data

Rules and risks we cover

  • Email consent and CAN-SPAM rules
  • AI-generated images of the people you serve
  • Donor data in marketing tools

What’s included

  • A half-day workshop, on-site or virtual, built around your department’s real tasks
  • A department AI use guide: approved uses, data rules, and review steps
  • A playbook of prompts and workflows your team can use the next day
  • A follow-up session 30 days later to answer questions and adjust the playbook

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